Everybody has heard about
e-commerce and shopping online has become a fashion and a necessity. The
convenience of shopping 24/7 from any location with a wide choice available at
low prices are some of the benefits. Considering the population of India that
stands at 1.3 billion, one can imagine the mighty online market that exists. It
is only getting bigger and better with advanced technology and greater online
security. E-commerce portals are numerous and cater to different markets like
B2C and B2B, C2B, and C2C.
Global Institute of Business
Studies, a reputed b school in Bangalore, is vigorously pursuing BBA and PGDM
programs and attracts students from all over the country and nearby countries
abroad. The best B school in Bangalore realizes the importance
of e-commerce along student career paths, and internships and placements ensure
the best job opportunities for the boys and girls. Campus to career is a
significant jump that students dream about.
Diverse areas of the
e-commerce sector
In a world of specialization,
you first need to get a bird’s eye view of the industry before choosing one
area. Would you be interested in the arts or the management aspect? Financial,
technical, and marketing duties are other aspects of e-commerce employment.
- Artistically speaking,
UI/UX and creativity in designing
- A product manager
requires managerial skills
- A content person would
need writing skills
- Dealing with
stakeholders, marketing and logistics would require financial skills
- Software skills are on
top of the technical workers
- Marketing methods and
strategies are compulsory for visibility
Among the specializations
offered at GIBS are some of these areas like marketing and finance,
international business and information systems. Banking and insurance, retail
and supply chain management along with small business management and
entrepreneurship are some further areas of research. Though e-commerce may seem
to be overwhelming at first glance due to size and complexity, breaking it down
into segments reveals the endless possibilities. Give it deep thought if
genuinely interested and plan a dynamic career accordingly. The top 10
PGDM colleges in Bangalore encourage student interest in e-commerce
because of infinite opportunities. Don’t forget the tough competition!
5 Important e-commerce sectors
Online retail and marketing
organizations are busy buying and selling goods, whether furniture or garments,
cars or houses.
Travel, food and
accommodation, ticketing for flights and trains, buses and cabs offer a mighty
market.
Education online is developing
in significant dimensions, and students, teachers, and parents are genuinely
interested.
Classified columns like in
newspapers help people to find anything they want, whether shopping or
jobs.
Hyper-locals is booming, which
is combined apps and GPS systems that generate lots of jobs.
5 Essential skills for success
in the e-commerce sector
The top 10 AICTE
approved PGDM colleges in Bangalore include the principles of
e-commerce in their academic programs.
CONTENT MARKETING and Writing
Online communication
excellence is the greatest challenge and covers almost everything that can be
achieved. Whether it is website writing like blogs and product descriptions,
good writing will reach very far across that vast online world. Bright and
exciting literature that sells ideas or products is essential, and we see it
all the time in the media.
DESIGNING and BRAND BUILDING
Graphics and logos, symbolism
and videos, images, and text work together to develop a brand. The impact on
the audience in a campaign matters so much in selling success. The customers
receive the messages and how they respond is the result of intelligent and
artistic marketing supported by technical skills.
Data Collection, Testing, and
Development
Collecting data is a big
business now with all the technical tools, and aids understanding generates
awareness and helps marketing. Google Analytics and other software help to
prepare reports. Optimize and other testing systems will benefit the knowledge
of the strengths and weaknesses of email reports or selling statistics. HTML
and CSS would help the development of code in marketing systems. Technical
aspects and coding are crucial skills.
The 2-year full-time
AICTE approved PGDM program covers such topics in teaching practices.
Advertising and Visibility
Many channels of advertising
have opened up today in several media forms, and some of them are mobile
advertising and video commercials. Social media and SEO are others. Company
sales and profits primarily develop from the visibility effort, and paid
advertising is compulsory. Aiming for effective ROI and using all the technical
and artistic magic are some approaches that pay well.
Automation and Search Engine
Optimization
Managing marketing automation
processes well would bring huge returns. Automation brings many benefits like
reducing marketing expenses, improving the shopping experience, and increasing
sales. Identify the marketing automation tools relevant to the particular
business and work hard on them.
By search engine optimization,
we mean the design of the website to cater to the demands of the search engines
crawlers to index. Avoid fake content and curtail malpractices.
Best Management Institutes
with Placements in Bangalore will launch your professional
career with a good company at the end of the course.
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