Friday 2 February 2018

GIBS Launches Business Analytics Program along with MBA/PGDM

Just over a decade in its dramatic existence that has reached national headlines and is growing in international stature, Global Institute of Business Studies conducts MBA and PGDM courses. Both the courses are postgraduate degrees that involve the study of two years. Further, GIBS conducts the undergraduate BBA and BCOM that involve three years of study. Affiliated with Bangalore University in Karnataka and Bharathiar University in Tamil Nadu, GIBS occupies a 4.5-acre green oasis of a campus in Bannerghatta, Bangalore.
An ISO 9001:2008 certified institution, GIBS is approved by AICTE, HRD Ministry, Govt. of India and recognized by the UGC. Among current recognitions in a long list of awards and honorable mentions are GIBS being considered an Associate Member of XAT – 2018 and a Participating Institute by ATMA – 2018. GIBS is recognized by Just Dial with the Certification of 5 Star Ratings.
With some eminent institutions like GIBS, getting successfully admitted itself indicates a halfway mark to a successful professional career! Admissions are not a piece of cake either, since there are admission examinations to be passed besides the performance in interviews and group discussions. At the postgraduate admission level, work experience carries weight too.
What are the courses like?
Living in a world dominated by mega businesses that spread their tentacles worldwide like the branches of a tree, it is clear that workers, raw materials, finance and infrastructure are crucial. In order to sell products or services, these are the bare essentials. Yet, that is easily said. What about the management aspect? If not well managed, profits are going to dwindle into losses. The purpose of business schools like GIOBS is to train effective managers who can compete on the world stage in multicultural environments and travel to different countries as the need arises.
Knowledge of several languages would be an advantage and the mind, heart and soul need to open up to the challenges. An easy, frank and effective written and spoken language communication would be a great advantage besides specialized knowledge. Choices of specializations are many and they all sound very challenging. Supply chain management, health care management, international business, information technology, travel and tourism management, banking, finance and insurance, startups and SMEs, marketing, financed and HR – choices are many to make a mark in the professional worlds. Starting at the bottom of the ladder, internships and placements show the way to rapid achievement in high level managerial positions.
Business Analytics in contemporary corporate worlds
Think on the level of small businesses or even at the individual level. The amount of information, statistics in terms of facts and figures besides diagrams and images stored in software is mind boggling. In such a scenario, just imagine how much information is contained in the files and computer systems of large businesses. They deserve to be called big data and represent all the information concerning customers and sales, fashions and lifestyles, performance of products and services, technical aspects, reports, etc. Now the task is to turn all that seemingly useless data into learning adventures to better understand the future of products and services, to improve models and technical specifications. That is what every company wishes to do, since increased profitability is the sole purpose of running enterprises.
How to turn the bid data into profits? It is like turning waste materials into incomes through transformation as is commonly done. Some methods and techniques, formulae and software need to be used. We need to learn how to use and apply them. How to go about data mining? Recycling information is big business. Rival companies would be willing to pay large sums of money to get at all that information. Hacking is going on internationally if cyber security is weak and data gets stolen too.
The right aptitude and dedication
GIBS boys and girls need to take up the challenge. It does appear daunting at first glance, the world of evil and double dealing, fakes and cheating. On the basis of analysis of the present, the ability to interpret the available data and predict the future course of events would be possible. While such a procedure has been followed for many decades already, the facilities offered by digital tools make it very dynamic with so much money at stake. Along with analysis, communication and visualization skills would be necessary too. Certain tools are used for the analytical purpose and they need to be learned and applied.

Hadoop and Python, MongoDB (NOSQL) and Amazon AWS (EMR / EC2) are some tools used in the process of extracting and analyzing the big data. Other tools are Excel and SQL, R and SAS, besides several more. In addition to all the study of economy and industry, productivity and management of men, money and materials, the crucial analysis of data will now be studied by the students. Like adding another dimension to their capability, their performance and skills should increase a great deal in the eternal quest to find professional business management success among the giants. 

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