Scholars and faculty at Global
Institute of Business Studies remain constantly occupied with workshops and
seminars, field visits and interactive sessions with celebrity guest speakers.
An active, participative lifestyle seems to be the secret to successful higher learning
the world over. A variety of educational experiences supported by the extensive
state of the art infrastructure at Bannerghatta, Bangalore, eventually brings
the boys and girls the right internship and placement opportunities. First,
they fight the media battles.
All day long on 26 April 2019,
from 10 to 5, the intellectual battle rages! The five presenters are well
versed in the business marketing nuances and associated with premier business
houses.
·
Mr. Krishna Durbha is Senior Director, Media and
Info Services, Cognizant Consultants
·
Mr. Bijal Chaya is Senior Manager, Learning and
Development, Wipro Limited
·
Mr. Tejas Pavate is Project Manager at Zykra
Bytes Solutions
·
Mr. Vijay Rego is a Marketing Consultant
·
Dr.Chakrapani Gopal is Principal Consultant at Urban
Connect
Among the dozens and probably
hundreds of companies large and small that crowd the international business
landscape or online scape may be a better term, Wipro and Cognizant, Zykra and
Urban Connect do represent the essence. It is a good policy that students do
not get too ambitious but keep their feet on the ground. The world of mega-corporations
can be addictive like the Bollywood that makes you lost in dreams that cannot
be realized. Slow and steady seems to be the best policy to win the race
eventually like the tortoise proved against the hare.
Cultivating a broad business vision
Considering the fact that bookish
learning often constitutes an important part of higher education in India, such
a session brings the ground realities of the real business scenario to the
fore. Coming face to face with the truth of the ever-changing business universe
is a great advantage of such sessions. You get to feel not only the pulse of
Bangalore but the heart that beats across the length and breadth of India, and
perhaps through the world.
Informative and Illuminating Modules
Four modules for the
presentations are included in the program. Commencing at 10, the speakers and
the program would be introduced. The first segment for over an hour would be
presented by Mr. Krishna Durbha. After a short break for refreshments, Mr.
Bijal Chaya would take the floor for a long session of about two hours. A brief
question/answer and feedback session would conclude the morning events and
lunch is waiting.
The three speakers after an
hour’s break for lunch in the afternoon would be Mr. Tejas Pavate, Mr. Vijay
Rego and Dr.Chakrapani Gopal. Q/A and Feedback would follow briefly.
Further, Mr .Vijay Rego conducts
a Workshop on Segmentation Techniques.
GIBS students should consider themselves fortunate to
be exposed to such resourceful speakers who represent a significant part of the
Indian corporate industry. The rapid expansion of Indian business to now encompass
the world and particularly in the software sector of which Bangalore is an
important part has been rather recent. Indian software has been on top for a
long time now.
Marketing is
the key
In the international sphere,
great developments aided by technology are witnessed in both manufacture and
the service industry. Whether it is the making of smartphones or rendering
hospitality and healthcare services, it is advertising, visibility and
marketing that are crucial factors. GIBS students are getting an important live
lesson on such an important chapter. Hopefully, the students will discover a
few shining peaks in their search for higher business marketing horizons. While
an excellent future for GIBS students is assured, they need to play their parts
well.
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