As effective
multicultural education trains business managers to face global environments
and put up with a sizzling pace in mega industries, technology and software
assume a greater grip upon study and the various professions. More and more do
we witness technology being relied upon to execute a number of services and in
the designing and manufacturing process. Thus, the media is getting more and
more crucial since development of software and the digital wonders happen at a
rapid pace. Due to the fear of getting left behind, professionals need to be
constantly on high alert and keep up with the day to day happenings.
Global Institute
of Business Studies consists of a faculty that is forever on the alert.
Knowledge and development, progress and novelty never halt, always in search of
better and faster, cheaper and simpler ways of doing things. Tie-ups with
foreign institutes and universities do help to gain a valuable international
exposure and foreign faculty and students from several countries push the
boundaries forward.
The startup-rich
culture of Bengaluru!
While a majority
of GIBS students who pass out with the coveted MBAs and PGDMs are essentially
looking for the best services with major companies to launch business careers,
some are planning to set up business themselves. That would not be an easy
process since it is always better to gain some working experience first to
learn the professional culture. The greatest business that exists today
essentially started as a startup. Whether it is luck or perseverance, clever
marketing or big bucks, some of them have successfully reached the stars!
Probably partnerships are responsible for the mighty achievements and the media
is crowded with many such success stories that are difficult to believe. A
global market easily accessed through the internet means so much and provides a
mighty canvas and unlimited marketing potential.
Learning from
startups!
Given a choice,
would you rather work for somebody or launch a startup? A difficult question to
answer, certainly, but some have the ideas and motivation, capital and
endurance to begin, probably in twos and threes. Will it be possible to
shoulder all the stresses and duties individually? Hardly.
Whether it is the
IT business, apparel, biotechnology, fashion, digital marketing, manufacture of
goods and dispensing services, startups deal with almost every enterprise under
the sun. Among the three top centers for startup cultures in India, Bangalore
is going great guns not only in IT but in applied technology with industries
developing at full blast. Education is high on the Namma Bengaluru agenda and
just looks at the proliferation of institutes teaching business management,
besides medicine and engineering, the traditional professions. Healthcare and
hospitality besides media and several other new age careers have great
potential too.
Media-based
learning adventures at GIBS
Even within snug
classrooms and nowadays commencing at the primary school, the media provides a challenging
world of learning experiences, updated each day with new content! Similarly,
the workshops, guest lectures and seminars conducted regularly at GIBS have an
intimate relationship with the media that brings updated content from all over
the world.
Even at the individual
level, whether personally or professionally, you have access to global
audiences through social media or specialized websites, profession-wise. You
aim at specific audiences and that is what marketing is all about. The
organization gains valuable exposure and publicity for the company news or
announcements. Better profile building and reputations being managed well are
left to the experts. Sway opinions and find a new dimension to your existence
through the online vistas.
The 2018
Startup Talk Series with GIBS students
Guest lecturers
and interactions with celebrities, workshops in quality management and media, soft
skills, personality development besides multifarious clubs and committees are
constantly helping to evolve learning experiences at GIBS. Besides the
traditional sports and games, music, dance and literary occasions, a greater
involvement in the business world is inculcated in the boys and girls. Rather than
learn from businesses that were established half a century ago, don’t you think
that the story of startups would provide better learning experiences?
Through a study
of the present day business environment, some clever startups have identified a
vacuum where a new service could provide a viable market. Some startups have offered
food supply, counseling services or provided meeting grounds with a variety of
services. As simple as that, but a beginning has to be made with careful market
research to identify where the niche is available.
Besides
organizing a Business Conference on an epic scale in 2018, the Startup Talk
series where perhaps 50 startups will participate will provide a wealth of
ideas for enterprising GIBS students who may have startup plans on their minds.
Such a talk series would bring fertile hunting grounds to learn how successful
startups found their motivation and how they reached close to the peak of
success so soon. If you had such a choice, would you rather not start a
successful business with all the advantages of the online media? Maybe the
chance is coming in 2018.
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