THE AGE OF FANCY DESIGNATIONS

Innovative thinking to attract talent especially among the younger crowd has become a trend these days.  Huge Corporates and Startups have started inventing " Fancy Designations" that are more creative and interesting to implement at the work place.  The 21st century or the digital age that we are living in has seen a huge change in the way people look at things and approach them. This thought process also applies to organizations, be it Indian or on the Global front.  Perhaps people have started giving importance to “Designations” as a matter of pride and status quo, as it deals with the mindset of the people.

The idea behind having such "Fancy and Wacky Designations " is to motivate employees, retaining potential employees, understanding the Roles,  improving productivity and in turn generate revenue to the company.  Big Corporates have already made structural changes in the Roles.   Even small and medium level companies have started realizing the importance of structural changes to be made in regard to Designations.  People are stuck to the so called “Titles” that HR Experts come across candidates curious to know their job roles before making a decision.  Talent Acquisition Team definitely agrees that this is an exciting way of attracting candidates especially among the fresher’s.

One of the drawback of these "Fancy Designations" may be it may confuse people by convincing them to take up the job based on the “Designation”.  Any job opportunity providing a Fancy Designation is of no use if there is no learning or career growth.  Hence, it is advisable that candidates have to be cautious in making the right decision with the job Profile, package and the responsibilities involved in it.   

But all said, this new-age of fancy designations have definitely gained a global appeal.  This change has certainly found a new place in the Human Resource Department of any Organization that wishes to progress along with the times.